Scalebait
Scalebait
Noun.
1.) To become a victim of or to be hooked on the idea that quantity of followers is better than quality of the content you tweet.
2.) A Twitter junky trying to get as many followers as possible simply for the sake of getting followers.
There is a trend in the Twitterverse where some people try to get as many followers as they can, simply for the sake of getting as many followers as they can.
They do this with mini “follow me” campaign-like drives designed to get re-tweeted as much as possible.
The sad part about building a following like this is that in many cases, it is done without any thought to the quality of the content they are personally puting out into the Twittersphere. The end result? A whole lotta’ nothing.
Don’t be scalebait. Getting loads of followers is only great if you’ve got something of value to share with them–something they’re going to benefit from. Otherwise you’re wasting your time and theirs.
One way you can help cut down on this silly trend is to avoid jumping in on these follower campaign drives and following people that you don’t know or have any vested interest in. Do you really need to follow that Avon lady who is an online contact of your sister’s brother’s manager’s wife’s great-aunt’s friend’s daughter?
Really?
